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AOL Named Top ISP
By Mike Sachoff
Staff Writer
Article Date: 2009-03-27
Time Warner's AOL was rated as the top Internet service provider for overall customer experience, according to a survey of consumers by Forrester Research.
Forrester polled nearly 4,600 consumers about their interactions with Internet service providers based on a number of measures, including usefulness (tied for first at 79%) and ease-of-use (71%).
AOL's overall "Customer Experience Index" rating was 71 percent, higher than any other service provider in the survey. The Forrester survey also found that AOL's Index score increased five percentage points between 2007 and 2008.
"AOL's mission is to provide consumers the best online experience possible, no matter how they get online, and we believe these results show that our efforts are succeeding," said Kimberley Partoll, Executive Vice President of AOL's Access business.
"We continue to make improvements in our AOL software, key products such as e-mail and AIM, and our growing stable of superior content channels."
In 2006, AOL began offering its email, software, content and other services free to online consumers, and AOL's network now reaches 105 million unique visitors a month.
AOL launched its publishing unit, MediaGlow in January of this year to centralize all of its content publishing efforts including AOL News, Living, Money & Finance, Music and other sites. AOL says MediaGlow currently reaches more than 70 million unique visitors per month. It has more than 20 sites ranking in the top 5 of their respective categories. MediaGlow has plans to launch 30 new targeted sites in 2009.
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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