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12.04.09 NCTA Enacting Broadband Access Program For Underprivileged Children  By John VinsonWhen ISPs are brought up in a discussion, most people think of greedy types selling under powered and over priced internet connection. The validity of that thought process can be debated, but you can't argue the latest program implemented by the NCTA (National Cable & Telecommunications Association) has a positive feel to it. The NCTA is lobbying to start a new plan called, 'Adoption Plus Program'. It's a public/private partnership looking to bring 21st century computer, and internet related technologies to the underprivileged. In an overview of the program, the NCTA announces their goal: "The goal of the A+ program is to help give millions of students the opportunity to become digital citizens of the 21st Century by driving sustainable broadband adoption and positively and materially affecting educational outcomes. Meeting this goal would not only advance the economic and social well-being of participating students, it would advance the economic and social well-being of our nation for decades to come." Going into further detail of the broadband side of things, here's a list of the perks provided by the A+ Program, "For any household with a computer and an eligible student enrolled in an A+ digital media literacy program, participating ISPs would: (1) provide broadband service at a 50% discount; (2) provide a modem at a 50% discount, whether purchased or rented; and (3) provide free installation of broadband service. Each eligible and participating student would receive such discounted broadband service for two years." You might be asking, who qualifies for the program? Students would be selected based on participants of the reduced or free lunch programs found in middle schools across the country. If successful the program could reach approximately 3.5 million students, and 1.8 million households. Ars Technica has brought up stipulations within the plan which should be put into question. First, the length of time which broadband service will be allowed at a discount -- two years. The point brought up by Ars Tech is the two years are available to children in middle school. So, what happens after those two years when the children have moved onto high school. They lose their benefits? Another interesting problem discovered by Ars is no computer makers have signed onto the program yet. This of course could be remedied in a short time, as the A+ Program is a new plan. While there are potential flaws with the program, it's refreshing to see the private sector step up in a way to address an all too apparent problem. The issue will hopefully catch more attention by others from the example being set by the NCTA. This is one story to keep an eye on, especially for those in the ISP sector. About the Author: John is a staff writer for WebProNews. |
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