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10.23.09

Understanding The Real Focus Of Net Neutrality

By Frank Reed

As the new proposals for rules and regulations start to show up regarding net neutrality moving forward it is apparent that politics and political wrangling will rule this one. A very real possible result of this could be that common sense is shelved. Why do I say this? Go ahead and read the article from Macworld discussing this very subject and see if you come to another conclusion.

According to the article the government (read: Democrats) say:

The rules are necessary to protect innovation on the Internet and preserve the openness that has allowed the Internet to blossom, said FCC Chairman Julius Genachowski.

"The problem is not merely that we've seen some significant situations where broadband providers have degraded the data streams of popular lawful services and blocked consumer access to lawful applications," he said. "The heart of the problem is that … we face the dangerous combination of an uncertain legal framework with ongoing as well as emerging challenges to a free and open Internet.


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"Given the potentially huge consequences of having the open Internet diminished through inaction, the time is now to move forward with consideration of fair and reasonable rules of the road," he added.


While the other side (read: Republicans) say

But Commissioner Robert McDowell suggested the Internet has seen massive growth because of a lack of regulations. The proposed rules regulate network providers, but not Web applications vendors, while supporters assume new innovation will come from applications and not networks, he said.

"The Internet is perhaps the greatest deregulatory success story of all time," said McDowell, a Republican. "No government has ever succeeded in mandating innovation and investment."

New rules could inadvertently hurt the growth of the Internet and give a precedent to other nations that want to create all kinds of new Internet regulations, McDowell added.


So all this is saying is that to get through this process there will be more politics than good decision making. If it looks like I don't believe that good decisions are usually born out of political posturing then you have read that correctly. When it comes to the Internet, which is, for the most part, one of the remaining areas that has created a lot of discussion but little legislation and regulation this could be troubling.

Continue Reading This Article

About the Author:
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.
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