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09.18.09

Web Hosts Hijacking Your 404 Pages

By Bill Hartzer

Some web hosting companies have now taken it to a new low: they are monetizing (making money) from your web site without your knowledge. Web hosts are now hijacking their customers' 404 error pages and putting up a slew of paid ads: advertisements, when clicked, make the company money. And most web site owners don't even know that this is happening to them.

It could be happening to you, on your web site, and you don't even know it. It looks like this:

404-web-host-hijack

Google recently was caught hijacking 404 error pages when the users have installed their Google Toolbar. They do not make any money from these 404 errors, Google "helps you" by allowing you to easily search for something:

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google-404-error-toolbar

What Google is doing could be considered "ethical" since they're not making any money from these user errors. But what your web hosting is doing is not right. Let me explain, in more detail, what is happening and what is becoming an increasingly common practice in the web hosting industy:

When you set up a website, you pay for two things: a domain name and web hosting. A domain name (like www.BillHartzer.com) must be registered at an official Registrar. You then need pay another company, a web host, to "host" your web site's computer files, the files that sit on a web server, the ones that are requested by web browsers when someone comes to your web site.

An expired domain name (or a parked domain name) at GoDaddy.com looks like this:

godaddy-parked-page

Continue reading this article.


About the Author:
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings.
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