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02.23.07


Australia's Broadband Drought

By Scott Maxworthy

Strong mining = strong exports
Strong banking = strong commerce
Strong telecommunications = strong economy, society, connections.

There is a clear relationship between economic growth and investment in technology.

The building and construction industry has the lowest level of technology adoption and the lowest productivity growth. (Note: The new NextG network will help that)

As we've seen with the NSW economy, when governments stuff up the building and construction industry then everything else in the economy slows down (but that's a different story).

Governments need to make decisions which foster economic and social growth or "stick to their knitting" [sorry threw that in for Google SEO].

Small Businesses are the backbone of the Australian economy but can't afford their own expensive communications infrastructure. They need fast and reliable standard services.

As we've said time and time before - make life easier for small business, don't rip us off and you'll earn our trust and support. Remember for every 1 big business there are about 100,000 small ones!

With small businesses in mind today Phil Burges, from Telstra (one of the three amigos) announced their BACk Telstra.

The "BAC" stands for Broadband Australian Company (for those that are interested). Personally from a marketing perspective it's a pretty lame name for such an important subject but I can't comment some people don't even like the BANGitUP name! (ye gads!)

Low Rate eCommerce & Retail Plans

Anyway, the guts of the argument comes down to who should determine our (read you and I) telecommunications infrastructure - government or the public and Telstra?

It's a tough one - everyone is a bit sus of big corporate abuse but innovation and government are rarely mentioned in the same sentence (excluding the ABC that is [lot's of clever stuff going on there).

The current "competition" policy for broadband has only benefited those living close major centres. It appears current Government policy is a bad game of bluff, hoping Telstra will eventually cave in as shareholders become more and more concerned at reducing fixed line revenues.

Continue reading this article.


About the Author:
Scott Maxworthy is the CEO of BANGitUP and the author of the BANGitUPTV blog.


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