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07.22.05
Relevance Of Relevant Content
 By Amrit Hallan
Search engines actively and regularly seek new content. As more and more search
engine algorithms evolve into complex, human-centric logics, they seek content
that is relevant to the search conducted by the surfer. They also want to present
freshly updated content to their users. Google sends out its 'freshbot' spider
to gather and index new material from all the sites which offer it.
But why do search engines want to offer fresh, relevant content to their users?
The search engine market is growing at a great pace, and Google has proven that
if a search engine gives its users what they are looking for, surfers use that
search engine again and again, meaning more business for the search engine. If
you found the same old content whenever you conducted searches, would you use
that search engine with regularity? No. You'll go where you can find something
new, something fresh, something relevant. These days search engines take their
users very seriously. They take the content of your website very seriously therefore.
Since all searches (at least 98%) are text based searches, it matters a lot what
text your web pages contain. For instance, if you're selling desktop images for
mobile phone users, you should have lots of information on "desktop images for
mobile phones" scattered all over your website. These words shouldn't be splattered
around nonsensically...they should appear in the proper context, only then they
are relevant. The search engine robots are so smart that they can recognize the
needless spamming of keywords and key phrases. They have developed this strange
knack for knowing which pages shows relevant content and which does not.
So if you want join, or remain in the race for high rankings in the search results
in the search engines, you should take the freshness and the relevancy of your
content damn seriously. The following points explain to you how you can keep your
content regularly updated and relevant.
POST REGULAR NEWS
Something or the other keeps happening to your online business that seems worthy
of turning into some interesting content. You got a new project? Some employee
quit? Some employee joined? You upgraded your office furniture or your computer
hardware? There was an accident on the road in front of your office building?
The dove couple in the ventilator just hatched eggs and increased their family?
KEEP RELEVANT CONTENT UPDATED
When you are providing a service or selling a product, you constantly change the
parameters. You add new features and you upgrade the existing ones. There might
be other things happening in the similar field that you'd like your customers
and clients to be aware of. Mention that on your website.
MANAGE A BULLETIN BOARD
A bulletin board is an unlimited source of updated relevant content, especially
once it buzzes with activity. If can successfully orchestrate lively and relevant
discussions, there will be no dearth of participants, and consequently, there
will be no dearth of relevant and updated content.
POST ARTICLES REGULARLY
Articles are a treasure trove of information and you should have plenty of them
on your website. A good thing about having articles at your website is, if your
articles are centered around your product or service, your relevant keywords and
key phrases appear in them with greater frequency. In fact, online articles are
attaining so much information that many webmasters pay me to write articles for
their websites.
ARCHIVE YOUR ELECTRONIC NEWSLETTER
If you publish a regular e-newsletter, you can have an archives section where
you can upload all the past, present and the upcoming issues. Your e-newsletter
mostly carried lots of information regarding your field so it is a good source
of periodic relevant content.
MAINTAIN A BLOG
Ah! The current sensation! Even the neighborhood dog seems to be running his blog
these days. Jokes apart, blogs are a powerful tool that helps you keep your website
easily updated. You can read more about what is a weblog at http://en.wikipedia.org/wiki/Blog.
You can either manually maintain a blog or use software like MovableType, WordPress
or Blogger.
Finally, fresh and relevant content keeps your website competitive because without
such content your website will certainly down the search engine listings and hence
loose business. Additionally, having something new keeps visitors coming back
and attracts potential customers.
About the Author:
Amrit Hallan is a freelance copywriter, and a website content writer. He also
writes optimized content for better Search Engine Ranking. To know more about
his services, visit his website site at http://www.amrithallan.com/ah.asp?d=ar. |
